Guinness Malaysia launches nationwide search for chief pint officer

Guinness Malaysia is on the hunt for the country’s inaugural "chief pint officer" (CPO), a new role aimed at championing the quality and craft of its iconic draught.

The CPO will serve as a brand ambassador responsible for recognising the perfect pour and promoting how Malaysians experience a pint of Guinness.

Applicants aged 21 and above (non-Muslims only) are invited to participate by taking part in the brand’s “tilt test”. This involves tilting a pint of Guinness draught to see if the creamy head holds firm without spilling, signifying a perfect pour.

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Participants must share photos of successful "tilt tests" on their Instagram stories. The more valid entries submitted before the 31 July deadline, the higher they climb on the weekly leaderboard.

The top 20 contenders will then enter a leadership program, where they will receive training on the seven principles of the perfect pour, gain in-depth product knowledge, and learn about draught craft excellence.

Guinness will also host CPO open days at 25 bars across Malaysia, offering guidance from trained brand ambassadors. Home pours are accepted if made with Guinness draught in a can poured into a clear glass, no shortcuts allowed.

The eventual winner will receive an all-expenses-paid trip to Dublin, including a visit to the Guinness Storehouse, monthly supplies of Guinness products, RM100 credit at the brand’s flagship Arthur’s Storehouse, VIP invitations to exclusive events, and an exclusive birthday celebration worth RM888.

With this initiative, Guinness aims to engage consumers by putting quality and craft front and center, while offering a unique opportunity for Malaysians to become the country’s first official CPO. 

“This campaign isn’t just about beer, it’s about the pride, precision, and ritual behind every perfectly poured pint,” said Joyce Lim, marketing manager, Wheat Beer, Stout and Diageo Brands at Guinness Malaysia.

“Through the search for our very first CPO, we’re not just celebrating Guinness’ iconic draught heritage, we’re inviting more people to experience the craft behind every pint. It’s about setting new standards, championing great pours and turning each pint into a point of pride, whether you’ve been drinking Guinness for years or you’re just learning what makes a great pint truly great," she added. 

Guinness is no stranger to unconventional campaigns. In 2023, the brand partnered with GO Communications to launch the second official Guinness outlet in Malaysia, Arthur’s Storehouse. To mark the occasion, it brought in Irish rock band U2 (well, almost). The campaign featured Pavel Sfera, a renowned U2 tribute artist and Bono lookalike, who helped build anticipation with theatrical appearances and live performances.

Across the causeway, the brand dialed up the local flavour with "The Guinness experience", a multisensory campaign featuring a soundtrack inspired by rowdy pub singalongs, with a Singlish twist. The song, Here’s To All We Share, combined Irish and Singaporean slang with lyrics such as “talk cock, banter, with the chancers” and “smile so aunty give you more,” cementing Guinness’ flair for tapping cultural nuances while keeping the pints, and conversation, flowing.

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