Guinness has appointed BBDO and Iris Worldwide to handle its global digital duties.
In a statement to Marketing, Guinness said “following a review of rostered agencies, a new core group of agencies have been appointed to work on the Guinness global business.”
BBDO will lead strategic insight, content creation and digital activation for the brand globally. The current global appointment also adds to BBDO’s existing creative responsibilities in Africa, Western Europe and North America. Iris will lead the brand’s integrated marketing though experiential and shopper marketing initiatives.
In Asia, the Guinness brand is under Asia Pacific Breweries, while globally it is under Diageo.
Currently for creatives, Guinness already works with BBDO in Singapore and the agency has been with the brand locally for close to a decade. BBDO also handles creative duties for Tiger Singapore. Both the brands sit under the Asia Pacific Breweries company.