Since 1828, Guerlain has been proudly sharing an inseparable bond with bees. Pierre-François-Pascal Guerlain, the founder of the French beauty house, created the one-and-only Eau de Cologne Impériale fragrance for the Empress Eugenie to mark her wedding to Napoleon III.
This summer, the House of Guerlain brought some fresh and energetic elements to town. Bee Garden was held on May 20 - the World Bee Day, and Guerlain celebrated the meaningful occasion with a unique charity event that belongs to each of us in Hong Kong, cheering us up and spreading the concept of #BEELOVEBELOVED.
Paying homage to its French roots, and taking inspirations from Ouessant Island, where Guerlain preserves biodiversity and protects the habitat of its resident bees. Guerlain believes that it should protect places that provide resources. Bee Garden served as an exemplary demonstration of Guerlain’s determination to protect nature and elevate its sustainable spirit to the next level through educating future generations by repurposing wood.
Putting the concept of corporate social responsibility into action, Guerlain joined hands with Plan International Hong Kong for this year’s project. It was a campaign aimed at supporting various projects for the humanitarian organisation, including building schools, funding scholarships for underprivileged students, providing training to parents and teachers, as well as promoting interactive learning environments.
It was an honour to have Louis Koo, Kay Tse, and Christine Kuo join the Bee Garden campaign. All of them took part in the campaign shoot and shared positive mottos throughout the campaign, aimed at reminding audiences that love is never constrained by any shape and form.
The Bee Garden campaign provided personal experiences on a fun and awe-inspiring digital journey. The interactive games and social media sharing throughout it helped spread positive vibes with loved ones and rewarded those who contribute to make our community a better place. The Bee Garden campaign successfully drew customers’ awareness and built hero products to stand out in the market. This stunning success won Guerlain the gold award in the category of Best PR Campaign – Health and Beauty at Marketing magazine’s PR Awards 2019.
This content was sponsored by Guerlain.