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GSK soothes baby eczema via new campaign

To bring attention for a way to ease baby eczema problems, AGENDA Hong Kong has developed an ad campaign for GSK for its baby bath emollient line, Oilatum, spanning television, print, OOH and social media.

Putting local actress Leila Tong in the limelight, a set of three videos – 30-second, 60-second and 90-second – will run on television and social media from October to December, with an aim to soothe baby eczema with professional guidance and effective solutions.

“Baby eczema is a common skin problem and a never-ending struggle for mothers and babies. It’s not just painful for the babies, but also brings emotional ups and downs for parents when they see their baby suffering,” said Eric Poon, group creative director at AGENDA Hong Kong.

“Therefore, through this campaign, we aim to set babies free from eczema to enjoy a childhood like normal kids, and to free mums of babies with eczema from mentally suffering, through professional guidance and effective solutions.”

Credits:
Client: GlaxoSmithKline Limited (GSK)
Marketing director: Jasmine Lai
Senior brand manager: Lit Luk
Assistant brand manager: Birch Fung
Creative agency: AGENDA (Hong Kong) Limited
Group creative director: Eric Poon
Creative director: Tracy Chow
Group account director: Yan Hui
Associate account director: Gwyneth Mak
Associate creative director, social media: Takki Ma
Digital and social media planning manager: Bonnie Siu
Senior project executive: Candy Chan
Media agency: Mindshare Hong Kong

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