‘Help Find Me’, a new campaign to find missing persons in Australia has launched in partnership with Grey Group Singapore’s newly formed philanthropic arm, Grey for Good.
The campaign is is led by the Missing Persons Advocacy Network (MPAN) in Australia. The ‘Help Find Me’ campaign leverages on the search bar to create as an efficient channel to aid finding a missing person. The use of high-traffic websites’ search bars donated by corporate Australia is one of the key ways to push the Help Find Me initiative.
When a user lands on a participating website and uses the search function on that site, the profile and image of a missing Australian will automatically pop up. A link to the campaign website is included for anyone who may have any information or wants to learn more, and get involved.
Take a look at the initiative:
The ‘Help Find Me’ campaign also calls upon corporate Australia, with many companies donating the use of their website’s search bar for the next seven days. Companies including St George Banking Group and Metcash, along with the websites of their ancillary businesses are some of the major corporates involved in ‘Help Find Me’.
Australian actress and MPAN ambassador, Deborah Mailman, said:
“There is an important need to raise the awareness of missing persons in Australia. Over 38,000 people go missing in Australia each year, which equates to around one person every 15 minutes. What this is all about is sharing the responsibility and engaging the Australian community as a collective, to help families and friends of missing Australians who might not have any resources or avenues to find their loved one.”
“Loren (CEO & Founder of MPAN) is a brave, committed and compassionate person. She has been the cornerstone of the ‘Help Find Me’ campaign and we at Grey Group Singapore are delighted to be able to partner with MPAN,” said Ali Shabaz, chief creative officer of Grey Group Singapore.
CEO and Founder: Loren O’Keeffe
Grey Group Singapore:
Chief Creative Officer: Ali Shabaz
Associate Creative Director: Cinzia Crociani/ Sudhir Pasumarty
Head of Design: Sudhir Pasumarty
Creative Technologist: Sandeep Bhardwaj
Senior Copywriter: Karn Singh
Senior Developer: Balasubramaniyan Suruliraj
Account Manager: Amanda Rendell
Senior Account Manager: Madina Kalyayeva
Planner: Sashi Kumar
Regional Director, PR & Corporate Communications: Huma Qureshi
Regional Corporate Communications Executive: Yanrong Pang
Senior Client Executive: Julian Liston
Partner and Head of Change: Angela Scaffidi
Producer: Harie Herman
Editor: Pauline Toh
Executive Producer: Azmi Jaffar
Voice Over Artist / Audio Engineer: Evan Roberts