Grey SG names new shopper marketing lead

Grey Singapore’s shopper marketing arm, has elevated Richa Kapse (pictured) to head of shopper marketing. She was previously the creative director at shopper marketing. Kapse succeeds Irene Ong, who moved to Guangzhou as the head of Grey DPI and integrated delivery hub lead with WPP Spectrum. Kapse will report to Konstantin Popovic, CEO, Grey Singapore in her new role. As head of shopper marketing, Kapse will leverage her extensive experience in retail and shopper marketing design to drive the business with an approach emphasising creative thinking and design strategy to solve client briefs and grow the business, across APAC markets. Kapse comes with over 10 years of international experience in retail design and worked with clients such as Apple, Good Earth, Reliance Trends, Arvind Mills, Nestle and Nirulas. She has been leading the creative shopper work, at Grey Singapore since 2015 and has worked on shopper clients, Ferrero and P&G while specialising in the beauty industry across travel retail channels, department stores and personal care. “I am thrilled with the new role and excited to build on the range of work we have done so far. Whether it is digital, social or in-store, we will create a seamless experience for our clients, across the touchpoints that are native to them. In this golden era of the beauty industry, we will continue to deliver high-quality work for our premium shopper clients as the leading prestige beauty design experts for Grey,” Kapse said. “Kapse’s promotion shows that creative excellence is our first priority and under her leadership our already successful retail practice will accelerate our journey towards omni-channel marketing," Popovic said. Read also: Grey Singapore names new ECD Grey SG names new CEO, Subbaraju Alluri heads to Indonesia Grey Singapore nabs former BBH APAC talent for GSK account Grey Group names new global CEO