UA Finance rounds out 2013 with OOH campaign

Grey Hong Kong has partnered with UA Finance throughout 2013 and now the agency has launched its final installment, which aims to bring together a series of all that have ran throughout 2013.

The latest digital campaigns will run in both Causeway Bay and Mong Kok MTR stations until mid December, playing on the slogan of: “With UA Finance, you can reach for a wider sky”. The outdoor placement is the final version which combines all three of its previous TV commercial showing its core services including “No Show” personal loan, debts consolidation loan and property loan.

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“The previous commercials have been strategically placed on different channels but we never had an all in one channel to showcase the whole branding idea,” said Matthew Cheng, group account director of Grey Hong Kong.

“The campaign aims to encourage public to look at personal loan industry from a different perspective, which tends to suffer from a rather negative image conveyed by the industry,” he added.

The digital billboards feature the essences extracted from the three previous commercials: