Grey Malaysia’s GM Jo Yau has joined financial comparison platform RinggitPlus as CMO, overseeing its efforts to be a household name among Malaysians looking for financial products. In her new role, Yau (pictured) will lead a team of 20 individuals across key disciplines in marketing, brand communications, digital performance, and content marketing. She will report to RinggitPlus co-founder and CEO Hann Liew.
Yau told A+M that having worked at agencies for over 20 years and managed more than 40 brands, it got her wondering what it would be like to manage her own brand and business.
As communications experts, our role is to consult and provide solutions for our clients. Being a marketer, on the other hand, the challenges go beyond just communications. I am thrilled about the opportunity that Liew has trusted me with to manage the marketing functions of RinggitPlus and be responsible over various aspects of marketing that contribute to our company’s profitability,” she explained.
According to her, the experience she gained as a communications planner at Zenith (now known as Invictus Blue) and Mindshare gives her a better understanding of the media landscape. Also, her vast network of connections will help build the business. Yau added that it is “the right fit” as RinggitPlus is also a media publishing house to agencies and clients in Malaysia.
“I also believe that my six-year experience in running the agency and optimising processes and talent at Grey will allow me to help Liew transform the business and culture here at RinggitPlus,” she said. Yau explained that coming from a creative environment, she was also heavily involved in brand building for various brands. As such, she looks forward to applying what she has learnt throughout the years in her new role at RinggitPlus.
When asked about her vision for the company as a CMO, Yau said she aims to ensure that RinggitPlus continues its efforts to solidify its position as the go-to destination for Malaysians to learn, search, compare, and get the best-suited financial products. “I look forward to doing a lot of good work with the team and do my part to improve financial literacy in Malaysia,” Yau said.
She was with Grey for about six years. According to her LinkedIn, she oversaw clients including unifi, Maybank, CIMB, Coway, Lenovo, and Tesco. Before that, she worked at Invictus Blue (previously known as Zenith) as group planning director for approximately six years. During her time there, she led a team of eight and was responsible for about 30% of the agency’s revenue and billings, her LinkedIn said.
She also previously worked on the client-side as a marketing manager at HSBC, as well as assistant media manager at Mindshare. Yau has over 20 years of experience in advertising, media, and sales. Grey’s spokesperson declined to comment on A+M‘s queries about Yau’s replacement.
“I believe that all Malaysians should be equipped with the knowledge to make smart financial decisions, and my vision is to further cement RinggitPlus’ position as the go-to destination for everyone to learn, search, compare, and get the best-suited financial products,” Yau said.
According to Liew, Yau’s breadth of marketing experience in banking, finance, and tech meant that she was a natural fit for the role. “We’re thrilled to have found the right person who will not only drive our key initiatives for 2020, but one who is also well-regarded in building exceptionally strong work cultures across different teams,” he added.
Headquartered in Kuala Lumpur, RinggitPlus is one of several brands owned and operated by fintech company Jirnexu. The company aims to bridge the gap between financial institutions and customers by digitalising the application process with an end-to-end solution that not only accelerates the application process, but also makes it easier for the consumers to apply for financial products such as credit cards, personal loans, and home loans.