Grey Malaysia's GM Jo Yau has joined financial comparison platform RinggitPlus as CMO, overseeing its efforts to be a household name among Malaysians looking for financial products. In her new role, Yau (pictured) will lead a team of 20 individuals across key disciplines in marketing, brand communications, digital performance, and content marketing. She will report to RinggitPlus co-founder and CEO Hann Liew.
She was with Grey for about six years. According to her LinkedIn, she managed clients including unifi, Maybank, CIMB, Coway, Lenovo, and Tesco. Before that, she worked at Invictus Blue (previously known as Zenith) as group planning director for approximately six years. During her time there, she led a team of eight and was responsible for about 30% of the agency's revenue and billings, her LinkedIn said.
She also previously worked on the client-side as a marketing manager at HSBC, as well as assistant media manager at Mindshare. Yau has over 20 years of experience in advertising, media, and sales. A+M has reached out to Grey for comment on her replacement.
"I believe that all Malaysians should be equipped with the knowledge to make smart financial decisions, and my vision is to further cement RinggitPlus’ position as the go-to destination for everyone to learn, search, compare, and get the best-suited financial products," Yau said.
According to Liew, Yau's breadth of marketing experience in banking, finance, and tech meant that she was a natural fit for the role. “We’re thrilled to have found the right person who will not only drive our key initiatives for 2020, but one who is also well-regarded in building exceptionally strong work cultures across different teams,” he added.
Headquartered in Kuala Lumpur, RinggitPlus is one of several brands owned and operated by fintech company Jirnexu. The company aims to bridge the gap between financial institutions and customers by digitalising the application process with an end-to-end solution that not only accelerates the application process, but also makes it easier for the consumers to apply for financial products such as credit cards, personal loans, and home loans.