Monika Rudijono, former president director at Grey Group Indonesia, has joined Uber Indonesia as president, a role effective in January 2018. Prior to the move, Rudijono was with Grey since 2014.
Her departure was revealed just last week, with her replacement being Grey Group Singapore CEO Subbaraju Alluri – who took on the newly created role of area director – Indonesia and Thailand. Rudijono also held roles such as COO and later president director. During her time in the company, she led the creative, account, digital, shopper, and activation divisions with strategies and integrated thinking.
Rudijono boasts nearly two decades of advertising experience, starting her at MACS 909 and later FCB, where she helped kick-start the interactive arm of FCB Indonesia. She later moved on to Leo Burnett in 2004, and was credited for new business acquisitions for the agency such as local telco Telkomsel. She also helped start Isobar Indonesia, working with clients such as Telkomsel, Axis, Sampoerna and Nestle to name a few.
“With two decades of experience building brands and leading businesses in the country, we are excited to see Rudijono step into this critical role to lead the next stage of Uber’s growth in one of the largest ridesharing markets in the world,” Brooks Entwistle, chief business officer, Uber Asia Pacific, said.
“Ridesharing is changing the way Indonesian cities move, and bringing economic opportunities to millions. I’m thrilled to be part of this movement, and lead the next transformative chapter of Uber’s growth story in a country I am proud to call home,” Rudijono said.