Grey Group hands Nirvik Singh global COO remit

Grey Group has promoted Nirvik Singh (pictured) to the newly created position of global COO. He will remain chairman and CEO of Grey Group Asia Pacific, Middle East and Africa, a role he has held since 2016 and will be headquartered in Singapore.

In his new role, Singh will lead the development of Grey's borderless integrated marketing model, identify acquisition targets and new capabilities to enhance the agency's offering and build its future-facing digital, social, shopper marketing and design practices. Singh will work closely with worldwide CEO Michael Houston to broaden Grey's reach and resources for the future.

For three decades, Singh has been "a prime mover" in the agency's growth and development in Asia and most recently, in the Middle East and Africa.

"II am looking forward to implementing Grey's global strategic plans and working with diverse talents and teams from across the different regions. We have seen success in pulling in our collective resources for our borderless strategy, which encompasses agility and seamless creativity," Singh said.

He added that there are ample opportunities to leverage the agency's centres of excellence and promote collaboration across all offices. "We are always thinking of how best to serve our clients, and I am excited and motivated to be a part of this journey," he said.

Houston said: "I know he will bring the same single-minded dedication and achievement to his expanded responsibilities."