Grey Group acquires majority stake in Thai boutique agency

Grey Group has acquired Thai advertising and digital agency nudeJEH. The agency will now be called GREYnJ United.

According to a spokesperson from Grey Group, this is a majority-owned acquisition and the local team will be led by Jureeporn Thaidumrong (creative chairwoman) , Kanaporn Hutcheson (managing director) and Thor Santisiri (chairman). The trio be reporting in to recently promoted area director & CEO of Grey Group Thailand and Grey Group Singapore Subbaraju Alluri.

Founded in 2011 through the merger of Nude Communication and JEH United, nudeJEH provides creative, branding, strategy consultation, web design and production services. It also has its own digital arm, Nine Dotz. The agency has a headcount of more than 60 full-time staff. It services clients such as BIO Consumer (Fineline, Tros, D-nee and Vivite ), Cutepress, Bar-B-Q plaza, Ananda Development, Bangkok Airways, Bangkok Dusit Medical Services and Tesco Lotus.

The acquisition will allow clients of nudeJEH to access to Grey Group’s offerings such as its in-house broadcast production facility, GreyWorks, its full service digital and social medial agency, Grey Digital and its Hong Kong based shopper-marketing agency, Grey DPI. Similarly, Grey Group’s clients from across the globe will benefit from the creativity and local expertise of nudeJEH.

“This acquisition demonstrates our commitment to constantly deliver more value services for our clients,” said Nirvik Singh, chairman and CEO of Grey Group Asia Pacific. “Grey Group is rapidly establishing a strong leadership position in the Thai advertising industry and the partnership with nudeJEH is an excellent strategic fit to lead the industry with ground-breaking creative work.”

“This is such an exciting moment for us. We constantly seek innovative business solutions for the clients. Working with Grey Group, we can leverage each other’s complementary strengths and create compelling strategies and outstanding creativity to address the clients’ business needs,” said Thor Santisiri, chairman of nudeJEH.

“We are excited and enthusiastic about this new journey with Grey. By combining the talent and technology, we will definitely see growth acceleration and creativity at its best,” said Kanaporn Hutcheson, managing director of nudeJEH.