Grey Group acquires Korean ad firm

Grey Group has acquired a majority stake in Vinyl-I Co, a creative digital agency based in Seoul, South Korea.

Established in 2000, Vinyl-I Co has evolved from a web and UX design agency to a full service digital advertising agency which incorporates new media technology to enhance the user experience, especially in the area of interactive design.

With a headcount of 80, Vinyl-I Co’s roster of clients include GS Shop, Intel, L’Oreal, Lotte, Microsoft, Naver, Nike, Samsung, SK Telecom and SM Entertainment, amongst many others.

Vinyl-I Co is managed by Paul (Hong Rai) Cho (pictured left), chief executive officer and executive creative director, and Gil (Jung) Kim (pictured right), chief operating officer. Both will continue to lead the operations of Vinyl-I Co in their existing roles.

Cho founded Vinyl-I Co 15 years ago after a short stint at Samsung Design Lab. Meanwhile, Kim is a veteran digital marketer with 19 years of experience. He started his career at Samsung Electronics before moving on to Siemens, where he worked for 12 years.

“At Grey Group, we are always looking for ways to provide our clients with the best innovations. The interactive technology has grown exponentially and will change not only the advertising landscape but branding too,” Nirvik Singh, chairman & CEO of Grey Group Asia Pacific, said.

“With Vinyl-I Co’s outstanding work for highly acclaimed brands, in tandem with Grey Group’s extensive network, this partnership will go from strength to strength.”

“At Vinyl-I Co, we are proud to be specialists in the digital convergence communication space. It has always been our vision to be a part of a global communications network where we can capitalise on our strengths and execute innovative ideas to serve the global consumer market,” Cho said.