Grey DPI names new regional strategic planning director

Grey’s shopper marketing arm, Grey DPI, has appointed Ayesha Pinto as regional director, strategic planning, to drive more shopper insights and strategies into the shopper based design works.

Pinto came on board this month and will report to Adeline Lee, CEO of Grey DPI. In her new role, she will leverage her extensive experience in shopper marketing and strategic planning to drive shopper-based design strategies for the Group.

Pinto comes with over 10 years of international experience across clients and agencies, having worked at organizations such as L’Oreal, APB and Fosters and with clients like Unilever, Nestlé, Mondelēz, Kimberly Clark and GSK amongst others. Categories she has worked on include; hair care, oral care, feminine care, food and nutrition, baby and child care, chocolates, biscuits, confectionary, alcoholic beverages and medical devices.

On the agency side, she was most recently Manager Strategic Services at Barrows, a global shopper marketing agency in the retail space. WPP has part ownership in Barrows, which is headquartered out of South Africa. Based in Singapore, Pinto was single-handedly responsible for leading the shopper insights and strategic planning function for the Asia Pacific region. She has also worked out of the Barrows office in South Africa.

Lee commented: “Pinto has an impressive track record building brands in the FMCG space and driving insights, to ideation, to execution. Her expertise spans across the Asia Pacific region, parts of Africa and India – where she has worked across developed and emerging markets.

“Everyone knows the huge growth opportunities that exist in the Asia Pacific Region and I love being at the heart of all the action. Here, market dynamics and shopper behaviour change from market to market and across channels – there couldn't be a more exciting region of the world to be a player in.” Pinto said.

Grey DPI is one of Greater China’s leading integrated shopper-marketing agencies whose total shopper marketing and design solutions include shopper-based design, retail space design, merchandising systems design, experiential and environmental designs.

Founded in 1996, DPI is headquartered in Hong Kong, with offices in Guangzhou, Shanghai, Taiwan, Singapore and Indonesia. Key clients include Procter & Gamble, GlaxoSmithKline, Mead Johnson, The Dairy Farm, Kjeldsens, Mannings, Ferrero and Philips.