Great Eastern chief marketer Colin Chan to step down after 30 years

After more than 30 years with Great Eastern Group, Colin Chan (pictured) will be stepping down from his role as managing director, group marketing. 

A spokesperson from Great Eastern told MARKETING-INTERACTIVE that Chan will be leaving the company. The move comes shortly after the company announced the appointment of Kwek-Perroy Li Choo as managing director, group integrated propositions and platforms. There will be a transition period between the two leaders, said a spokesperson. 

According to his LinkedIn, Chan began his career with Great Eastern in 1994 in various actuarial positions before moving into marketing. In 1997, he was appointed senior marketing officer, a role he held for 10 months before taking on other leadership positions within the group. By 2010, he was promoted to division head of accident and health as well as customer marketing. The following year, Chan became chief marketing officer, overseeing marketing, branding, product development, implementation, and analytics for the Singapore business for five years.

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In 2016, he was named EVP and head of group product and customer marketing. The year after, he was promoted to managing director, group marketing, a position he held for close to nine years. MARKETING-INTERACTIVE has reached out to Chan for a statement.

Meanwhile, Kwek-Perroy steps into her new role from 15 September 2025. She will lead teams across customer segments and experience, product development, digital platforms, brand, marketing, and communications. Reporting directly to the group CEO, she will be tasked with driving a unified, customer-centric strategy that delivers innovative propositions, integrated solutions, and personalised experiences.

Kwek-Perroy is also a seasoned insurance leader with senior experience at AXA Group, Manulife, and Zurich Insurance Group across APAC and Europe. According to Great Eastern, she is recognised for her strategic vision and her ability to align cross-functional teams around a shared customer agenda.

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