Linda Hassan departs Domino's Pizza MY & SG

After more than 15 years shaping Domino’s presence in Malaysia, Singapore and Cambodia, Linda Hassan (pictured) is stepping down, closing a chapter marked by transformative leadership, radical innovation and bold brand-building initiatives.

Linda confirmed the matter with MARKETING-INTERACTIVE, as she wrapped up her final day with the company this week.

Linda’s career in the quick-service restaurant industry began in 1997, when she joined Burger King Malaysia as deputy director of marketing and procurement. She joined Domino’s Malaysia as senior manager, before rising through the ranks to senior vice president of marketing for Malaysia and Singapore in 2010.

She later went on to serve as general manager of marketing for the two markets, before returning to the SVP role, and was appointed group chief marketing officer in 2020. Along the way, Cambodia was added to her remit, cementing her influence across three key Southeast Asian markets.

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With over 25 years in the international QSR industry, Linda brought deep expertise in brand communication, marketing technology, digital innovation, e-commerce, CRM, product development and customer-centric strategies. She championed the integration of creativity and emerging technologies, ensuring Domino’s stayed ahead of shifting consumer behaviours and industry trends.

Linda played a pivotal role in strengthening Domino’s brand presence in Malaysia and was instrumental in launching and establishing the brand in Singapore. She built and led a multidisciplinary team of over 25 creative and digital specialists, fostering a culture that valued both imaginative thinking and data-driven decision-making.

Her leadership went beyond marketing, driving digital transformation and setting a benchmark for customer experience in the region’s F&B sector. By championing a forward-looking vision, she ensured the brand remained relevant, resilient and connected to its customers.

Linda’s departure marks the end of a remarkable era for Domino’s in the region, but the foundation she laid will continue to shape the brand’s growth and innovation for years to come. 

MARKETING-INTERACTIVE has reached out to Domino's Pizza for further information.

Earlier in the year, Domino’s Pizza named Bastiaan de Clercq as its new president and head of marketing, covering Malaysia, Singapore and Cambodia. Prior to joining the brand, de Clercq served over 13 years at FrieslandCampina, taking on various roles. He was most recently the head of digital and media for Dutch Lady Malaysia.

According to the Domino's Pizza Malaysia's LinkedIn post, Bastiaan de Clercq will lead the brand's marketing teams, driving strategy, innovation and growth. "Passionate about brand building, digital marketing, and business transformation, de Clercq leverages technology and consumer insights to accelerate growth and innovation. We will warmly welcome de Clercq as he joins the Domino’s family," it added.

When reached out to by MARKETING-INTERACTIVE, a Domino's spokesperson said “Domino’s is pleased to announce the appointment of Bastiaan De Clercq as President and Head of Marketing for Malaysia, Singapore and Cambodia. In this role, he will spearhead the region’s marketing strategy, innovation, and commercial initiatives, driving brand growth and advancing digital transformation."

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