Grab has launched its food delivery app GrabFood in Singapore and Malaysia. Currently in beta testing, the service is currently only available in four areas in Malaysia - Mont Kiara, Sri Hartamas, Bukit Damansara and Bangsar, The Star reported. More areas and restaurants will be added to GrabFood, which is available on the Apple App Store and Google PlayStore.
Sean Goh, country head of Grab Malaysia, told A+M that the app will fully launch at the end of May. GrabFood will also be partnering with the restaurants that previously worked with Uber Eats, as well as reach out to new restaurants.
In a statement to A+M, Grab Singapore's spokesperson also confirmed that it has started a small beta trial for GrabFood, with a small group of consumers, delivery partners and merchants in the Singapore Central Business District and Farrer Park.
"We’ll continue to enhance our app during the beta trial period, as we work towards a full launch later. We look forward to serving our customers’ cravings very soon," the spokesperson added.
To use the GrabFood app, users are required to have the Grab app installed with a Grab account, before signing into the food delivery app, according to GrabFood's website. Consumers will need to link their credit card to GrabPay as cash payment is not an option, and they have the opportunity to earn GrabRewards points for every order made.
The launch of GrabFood comes after Grab acquired Uber's Southeast Asia operations, integrating Uber’s ride-sharing and food delivery business UberEATS in the region into its existing multi-modal transportation and fintech platform. News of Uber handing its Southeast Asia business to Grab first surfaced in February this year. The acquisition saw Grab taking over Uber’s operations and assets in Singapore, Malaysia, Indonesia, the Philippines, Thailand, Myanmar, Cambodia and Vietnam. As part of the move, Uber will take a 27.5% stake in Grab and Uber’s CEO Dara Khosrowshahi will join Grab’s board.
Recently, the company confirmed that it has been gradually reducing its discounts for customers and incentives for drivers in Singapore. Meanwhile, Grab Malaysia’s spokesperson said in a separate statement to A+M that it is looking at various ways to offer benefits to its passengers and drivers in the long term.
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