Grab has struck a partnership with Semarang-based home-style food delivery service, Madhang. This will allow both parties to “synergise the abilities” of their platforms, covering areas such as digital infrastructure, food delivery infrastructure, rewards program, and the “Grab for Business” services.
The ride-hailing platform has also signed a deal with mobile payment application PayTren to integrate its mobile payment system into Madhang’s app. According to a press statement, the move will see Madhang gaining added convenience as well as an additional sales channel through the integration.
Kaesang Pangarep, lead marketing at Madhang said that the partnership will allow the company to receive multiple benefits, such as faster location registration for Madhang tenants, activation of a separate digital slot usable by tenants to allow delivery through GrabExpress. This also includes promotions, rewards, and Grab for Business for its employees.
This comes on the back of Grab’s and PayTren’s partnership which started in December 2017, aimed at proliferating entrepreneurship and digital business in Indonesia.
Ridzki Kramadibrata, managing director of Grab Indonesia explained that the partnership with Madhang is in line with the company’s “Grab for Indonesia” 2020 master plan. This is to offer support to local startups focusing on the mobile and financial services industries, with a particular emphasis on serving smaller cities and communities yet to benefit from the digital economy.
“We see this partnership as one of the efforts in giving the access of digital economy to more middle-class society in Indonesia, whether they live in the metro areas or remote areas – an effort that has been true for our 2.3 million driver-partners around Southeast Asia,” Ridzki added.
The move also comes on the back of Grab Indonesia's recent expansion of its food delivery service, GrabFood, to three new Indonesia cities, Yogyakarta, Semarang and Palembang. This makes the service available in nine cities nationwide with over 30,000 merchants.