Nike cuts 1,400 roles as it prioritises speed and simplicity in global reset

Nike is cutting around 1,400 roles as part of a broader overhaul of its global operations, as the sportswear giant looks to simplify its business and move faster in an increasingly competitive market.

The changes, outlined in an internal memo to staff, form part of Nike’s ongoing “Win Now” plan and are designed to reduce complexity, accelerate decision-making and better align the company’s supply chain, technology and product teams.

At the centre of the reset is a push for speed.

Nike said it will consolidate parts of its global technology organisation, streamline team structures and double down on key hubs in the US and India, while increasing automation and reducing duplication across the business.

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The majority of the job cuts are expected to fall within the technology function.

At the same time, the company is reshaping its manufacturing and supply chain operations, bringing teams closer to production and partners to enable faster, more responsive decision-making.

That includes integrating materials, footwear and apparel supply chains more tightly, as well as repositioning Converse resources closer to factory partners to improve real-time collaboration.

The moves reflect a broader shift across global brands, where operational efficiency and speed are becoming as important as brand building in driving growth.

For Nike, that means building a leaner, more connected organisation that can respond more quickly to changes in demand, product cycles and consumer behaviour.

In the memo, chief operating officer Venkatesh Alagirisamy said the changes were aimed at making the company “more focused, more integrated with the business, and better built for the pace of sport.”

The overhaul also points to a deeper recalibration underway at Nike, as the company looks to balance long-term brand strength with the need for sharper execution across product, supply chain and digital.