Not everything can be instantly delivered, says Grab PH in hilarious brand film

Grab Philippines is poking fun at mothers who are always quick to ask their children for a grandchild in a new and witty Mother’s Day ad.

Titled ‘Instantly Delivered Mother’s Day Gifts’, the ad begins with a stoic mother entering her son’s home for Mother’s Day. However, her face instantly lights up into a smile when she sees that her daughter-in-law is expecting.

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“I can’t wait any longer, I want to see my grandchild already,” the mother said while stroking her daughter-in-law’s pregnant belly.

As her belly suddenly begins to inflate, she goes into labor and pushes out her child that somersaults through the air and into the living room.

However, the child turns out to be a Grab delivery rider in a baby suit that comes with chocolates and flowers for Mother’s Day to comically highlight that Grab is able to fulfil a customer’s desire for instantly delivered gifts.

The ad also builds on last year’s Mother’s Day campaign titled “some gifts take time…For instant, last minute Mother’s Day gifts, shop on Grab”. In the short film, a son asks his mother what gift he and his wife can give her, to which she quickly replies “a grandchild”.

The wife and husband then stand up and begin sensually dancing before going to their bedroom while the mother continues to eat her food with the text, “some gifts take time”, overlayed on the screen. The doorbell soon rings with a Grab delivery rider with a bouquet of flowers.

MARKETING-INTERACTIVE has reached out for more information.

Both Mother's Day ads were done in collaboration with ad agency GIGIL which also worked with Grab Philippines on a film which aims to encourage individuals to use its GrabFood Group Order feature.

The film begins with a long-haired and bearded protagonist who eagerly waits for lunchtime at the office and wastes no time placing a GrabFood order when the clock strikes 12. However, a quick order turns tedious as colleagues begin popping up from underneath the protagonist’s hair, asking him to place orders for them as well.

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