Grab MY appoints new country marketing head


Grab Malaysia has appointed Hassan Alsagoff as its new country marketing head. Alsagoff takes over Iris Chang, who has been promoted to director/regional head of marketing strategy (GrabFood) and social impact, according to LinkedIn.

A check on Alsagoff’s LinkedIn page shows that he was previously at investment company Mountain Partners, where he was CEO and then subsequently sat on the board of directors (Malaysia). Alsagoff started his career with agencies, and had previous experience with Grey Group, M&C Saatchi, and social media consultancy WAGO. He was also the director (ASEAN) of crowdfunding platform LaunchGood, and co-founder and managing director of angel investment firm Qeerad before his stint at Mountain Partners. A+M has reached out to Grab Malaysia for additional information.

Alsagoff’s appointment comes after Grab’s regional head of country marketing Grab, Sulin Lau, posted a LinkedIn post which said the company is on the lookout for a new country marketing head. The post also said the company is looking out for an experienced marketing leader who takes a new or unusual approach when looking at marketing issues. It added that the individual should also know how to bring together different teams and harness diversity in skills.

Two weeks ago, Grab Malaysia was said to be going to court over the proposed decision by Malaysia Competition Commission (MyCC) to fine the company RM86.77 million for allegedly abusing its dominant position by imposing restrictive clauses on drivers. Grab’s spokesperson told A+M in a statement that among the issues Grab seeks to raise is whether MyCC is entitled, when issuing the proposed decision, to impose a daily penalty of RM15,000 commencing with immediate effect from 23 September, the date of the proposed decision.

Read more:
Grab Malaysia goes to court over proposed fine of RM86.77m by MyCC
Grab Malaysia names PR agency partner to strengthen brand positioning