Grab Malaysia picks new PR and media agencies

Grab Malaysia has wrapped up its search for its new public relations (PR) and media partner agencies.

The review saw Rantau+ secure the PR mandate, while Publicis Groupe Malaysia won the media planning and execution portion, for offline buys.

M&C Saatchi Performance continues to be Grab Malaysia’s media partner for online buys. 

A+M understands the appointments are for terms exceeding a year. Rantau+ officially began their duties in October, taking over the PR remit previously held by Priority Communications.

On the media side, Accenture Song is said to have participated in the pitch as Grab’s incumbent media agency. It had been involved in several high-profile Grab Malaysia campaigns, including the 47th ASEAN Summit, which featured airport arrival screens at KLIA, billboards along major highways, and digital placements at KLCC. Accenture Song also executed Grab’s Subway Signatures campaign, a scavenger hunt across Kuala Lumpur’s MRT network featuring six miniature 6-inch Subway billboards.

A+M has reached out to Grab Malaysia for further information. 

Don't miss: Grab rebrands GrabRewards programme across SEA

Last week, Grab Malaysia expanded its Grab Dine Out experience with the launch of "Book table", a new feature that lets users discover, browse, and instantly reserve tables at participating restaurants directly through the Grab app. The move completes Grab’s dining journey, offering everything from restaurant discovery and reservations to exclusive deals and savings, all in one platform. 

The feature also benefits merchant-partners by helping them manage bookings efficiently and tap into Grab’s large consumer base to grow their offline business. Book Table is currently available in the Klang Valley, with plans to expand to more cities in the coming months. To mark the launch, users will receive 150 GrabCoins for every successful table booking made through Grab Dine Out.

This also comes as Grab rebrands its GrabRewards programme to GrabCoins, expanding earning mechanics across Southeast Asia, including Singapore, Malaysia, Thailand, the Philippines, Cambodia, Myanmar, and Vietnam (where it is called GrabXu). Users can now earn GrabCoins through food, delivery, transport, express and mart transactions, as well as via GrabPay, PayLater, and linked digibanks in select markets.

The revamp introduces more “tangible and immediate” ways to save, including hosting GrabFood group orders, booking tables via Grab Dine Out, using advance ride bookings, and making in-store purchases at partners such as Jaya Grocer.

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