Grab gets video heavy with Viddsee to grab eyeballs on content feed GrabDaily

Grab Singapore has partnered with Viddsee to allow Grab users in Singapore to watch Viddsee Originals via Grab app’s content feed feature, GrabDaily. The feature will be exclusively available to Grab users in Singapore.

Viddsee Originals is an original content initiative in collaboration with the Info-communications Media Development Authority of Singapore (IMDA) as part of a public service content initiative. This is in a bid to develop original content with local content creators catering to Singapore viewers on digital platforms. Five new videos from a Viddsee Originals series or documentary are to be included within GrabDaily each week.

Kell Jay, head of Grab Singapore, said, “By incorporating Viddsee’s creative short films and documentaries into GrabDaily, we hope to better engage and entertain our customers while they're on-the-go. As a Singapore-based technology company, we are also pleased to support talented filmmakers in the region by providing GrabDaily as a platform to showcase their work.”

The initiative is led by Viddsee Studios, the company’s digital content creation arm launched in November 2017 and is headed by Singapore filmmaker Kenny Tan. The content slate for 2018 comprises five series, starting with ‘Scene City’, an anthology of short films that premiered on February 13, three episodic series titles, and documentary series Viddsee Voices.

Ho Jia Jian, the co-founder of Viddsee said, “We started Originals as a way to collaborate with the incredibly talented local filmmakers from our community of content creators. The quality of work and response from the public has been amazing – to see such a sizable and engaged viewership is a big endorsement of our mission to empower storytellers.”

Dorothy Lai, director, Public Service Media & Assessment, IMDA said, “Our partnership with Viddsee has enabled talented Singapore filmmakers to harness the power of digital platforms and technology to tell stories in their own unique style and voice. We are excited to see the growth of Viddsee Originals and its collaboration with Grab, which will allow our stories to inspire and entertain more users anywhere, anytime.”

During its earlier launch, Grab said its news feed is localised to various markets in a bid to provide users with useful and informative content on the go. The news feed will feature news, reviews and entertainment content, and also allow Grab users to read reviews of nearby restaurants or shopping malls. According to Grab, content will be contextualised for specific occasions, such as what time to break fast during Ramadan, or whether to take a car or bike during the rainy season, for example.

Following the move, Grab has also struck a content partnership with Yahoo, in bid to help users keep up to date with latest news at any time in Singapore, Malaysia and Philippines from this month. It added that other local news partnerships will be announced in other countries soon.