Grab Malaysia unveiled a limited-edition GE14 Voter's Kit to be redeemed by users in the GrabRewards catalogue until 24 April, in line with the 14th Malaysian general election. The Voter's Kit contains an UNDI t-shirt, a Fan of democracy and a RM5 discount promo code for two rides.
In a blog post, the company said it wanted to help Malaysians gear up for election day and as such, also launched a special in-app quiz containing four questions which ran until 21 April 2018. At the end of each day, 14 users were chosen to receive the Voter's Kit.
"At Grab, we believe that every Malaysian has a say in deciding our nation’s next destination. And no matter which path we want to take, every vote matters. Including yours," the blog post read.
A+M has reached out to Grab for additional details.
Grab is not the only company to bank on the election fever. Bosch Automotive Aftermarket Malaysia recently collaborated with Malaysia’s lip-syncing queen Kak Girl to remind Malaysians to have their car batteries checked. This is to ensure safe travels and prevent car breakdowns, which might disrupt voters’ journeys to their polling stations.
The Organisation for National Empowerment also launched a campaign titled #ForwardTogether, to create a positive attitude towards voting, by encouraging youths to assess a party based on its ability to deliver and empower Malaysia’s future.
Grab and MDEC tie-up to better manage KL’s traffic situation using AI
Competition watchdog bars Grab from accessing Uber’s operational data
Grab-Uber merger: Did internal communications fall short?
Grab confirms acquisition of Uber’s SEA operations