Grab has expanded to Indonesian city Ambon, making it its 100th city. This is in a bid to cement its position as a platform withÂ the â€świdest service coverage area from Aceh to Papuaâ€ť.
According to a press statement, the company intends to invest in expanding its ride-hailing and payment services to more cities across the country. It also intends to roll out other products from the Grab suite, and grow its Indonesian tech workforce by the end of this year.
Ridzki Kramadibrata, managing director of Grab Indonesia, said the 100 cities expansion also looks to enhance the companyâ€™s mission to provide people across Indonesia with increased access to convenient cash payments. This is part of Grabâ€™s effort to support the National Cashless and Financial Inclusion Movement and â€śsupport Indonesiaâ€™s goal of becoming Southeast Asiaâ€™s largest digital economyâ€ť.
â€śThis milestone reflects our monumental growth and is the result of our commitment to provide the best service and experience for all users in the country, from the western to the eastern province of Indonesia,â€ť Kramadibrata added.
(Read also:Â Grab expands services to 75 cities in Indonesia)
Most recently, Grab Indonesia brought back its â€śKEJAR LAGI GrabMasnyaâ€ť GrabBike campaign for the second time, which ran from 20 November 2017 to 3 December 2017. This saw GrabBike passengers being allocated to GrabMasnya driver-partners getting a chance to scratch the golden ticket after completing their rides. This will allow them to win prizes from promo codes to the cash top prize of IDR5 million.
â€śKEJAR LAGI GrabMasnya is the articulation of our brand DNA as the connector. We want to create value for every ride taken â€“ beyond providing safe and affordable transport,â€ť Mediko Azwar, marketing director, Grab Indonesia, said.
It was first introduced in 2016 and has been one of the flagship brand campaign launched by Grab, according to a press statement.