Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Gov.sg sings for the unsung heros fighting COVID-19

Gov.sg sings for the unsung heros fighting COVID-19

share on

Shortly after bringing back the iconic Phua Chu Kang, Gov.sg has unveiled a song titled "Together, we can" to thank all unsung heroes who have been working day and night to battle the outbreak, as well as those who volunteered their time to spread kindness and compassion. Conceptualised by Tribal Worldwide Singapore, the music video begins with "when COVID-19 hit our shores, Singaporeans banded together."

The spot features NS servicemen volunteering, hospital staff taking protective measures, companies implementing business continuity plans, food delivered to those quarantined or on leave of absence, janitors and taxi drivers adding more frequency into cleaning public spaces and car seats, among others. Watch it here:

https://www.facebook.com/watch/?v=1586628858177429

The spot has garnered over 45,000 views in 12 hours, at the time of writing. Several netizens commented on the post to thank and express gratitude for the front line staff and everyone else who were looking out for others in time of need.  Many were awaiting for Phua Chu Kang to come up with another song or rap, similar to the “SAR-vivor” rap in 2003 that is still remembered by several here in Singapore. His new video by Gov.sg was more about educating everyone on protective measures against the virus, in his trademark yellow boots and facial mole, and not forgetting Singlish humour.

With constant updates and protective measures, the Singapore government has been focusing on battling the COVID-19 virus outbreak together. PM Lee also recently had called for everyone to stay united, and take precautionary measures. He added that the real test of the virus outbreak is on Singapore's social cohesion and psychological resilience, and that Singaporeans have to take courage and see through this stressful time together.

A recent Harvard University study said that Singapore's approach to the virus outbreak is the "gold standard of near-perfect case detection". According to The Straits Times article that covered the report, the total number of COVID-19 cases would be 2.8 times more if other countries followed the same strategy and detection capacity as Singapore. The Little Red Dot was also lauded for its "exceptionally sensitive detection of cases" during the SARS situation, and also for the detailed reporting by the Singapore government this time round as well.

Read also:
No commercial intent, just #DOgood: Prudential ad tackles fake news and stigmas
Burger King dishes out free burgers to medical staff this V-Day to show support
Durex gives protection advice amidst coronavirus situation
SG PM Lee addresses coronavirus fears: Combating fear and government distrust
‘Adopt a wait and see attitude’: Event agencies brace for virus impact
Singapore and Malaysia tourism boards outline plans amidst coronavirus crisis

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window