Google’s upcoming mobile operating system will appear on 50 million KitKat wrappers around the world in the coming weeks.
Why? Because after Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice cream Sandwich and two versions of Jellybean, its trail of sweet tooth – inspired names finally lands on, you guessed it, Android KitKat.
And the icing on the cake seems to be that its latest publicity with KitKat owner Nestlé and the tech giant is cash-free: presumably because both sides gain in the co-branding effort.
Aside from product placement, the partnership will see a chance for consumers to win 1,000 Nexus 7 tablets, Google Play credits and coupons for the candy. The offer will run from this Friday through to 31 January, 2014.
“We are proud and excited to have one of the world’s leading mobile innovators pair up with one of America’s favourite chocolate brands,” Jennifer Podhajsky, vp of U.S. chocolate for Hershey, said in a statement.
“Google’s choice to name their next Android platform release KitKat brings together two well-known icons from pop culture and technology and gives the classic jingle of ‘Gimme a Break’ a whole new meaning in the tech world.”