Goodyear Tyre appoints SEO agency for 11 APAC markets

Goodyear Tyre has appointed Performics Singapore as its SEO agency in 11 Asia Pacific markets - Singapore, Malaysia, Indonesia, Hong Kong, India, Japan, South Korea, Philippines, Taiwan, Thailand and Vietnam. The agency will cover all aspects of search engine optimisation.The win follows a review to materialise the benefits of a central regional approach, to search for a business partner to improve and develop Goodyear's SEO approach across the region.“We are delighted to be working with Performics as our SEO agency across the Asia Pacific region,” Helen Chow, marketing director for Asia Pacific at Goodyear, said.“We are very pleased to be appointed to lead organic search strategy and drive quality traffic to Goodyear’s websites in the Asia Pacific region,” Vivian Yeo, general manager, Performics, said.In the second quarter of 2017 ending on 30 June, Goodyear achieved a net income of US$147 million, as compared to US$202 million in the same period last year. Asia Pacific amassed earnings of US$71 million, a 22.8% dip compared to US$92 million in the second quarter last year.