This post is sponsored by Water’s Edge.
Chinese New Year is the time to celebrate more. More feasts, more snacks, more red packets! But what if doing so also leads to more waste?
Take red packets, for example. Different designs from both DBS and POSB are often snapped up for variety and keepsake – but many of them often end up unused.
So what can be done to reduce demand for red packets, without renouncing the irreplaceable traditions that millions look forward to every year?
A green idea for a red-letter occasion
This festive season, DBS, POSB, and integrated advertising agency Water’s Edge, team up to tackle the issue at hand.
Their answer? Bringing DBS and POSB together in a first-ever CNY collaboration.
A team-up for sustainability from the ground-up
By creating only one red packet design set, dual-branded with both bank mascots, it encourages customers to take only what is needed, while intriguing them with this team-up for a good cause.
Especially when these eco-themed red packets are environmentally friendly in more ways than one. Made of paper derived from sustainable sources, they can be easily upcycled into decorative origami lanterns, or even reused for other special occasions such as weddings or birthdays.
But there’s more to the red packets beyond the revolutionary reunion, sustainable usages, and vibrant designs. They also revamped something that is spoken on a daily basis throughout every CNY celebration – festive well-wishes.
Double meanings for doubled sustainability
With a simple play on words, these classic CNY greetings were turned into eco-themed sayings – as well as sobering reminders of why going green for the festive season has never been more important.
The homophones were also translated into a series of quirky, educational, and totally eye-catching videos that were propagated across a variety of media channels, from social media posts to DBS and POSB branch screens island-wide.
All in all, inviting DBS and POSB customers across Singapore to do their part to celebrate the festive season in a sustainable manner, so that everyone may #ProspermoreWasteless together.
View the video here.