Gojek ceases several GoLife services due to 'stagnant' business performance

Indonesian ride-hailing company Gojek is allegedly shutting down several of its GoLife services. According to The Jakarta Post, most of Gojek's GoLife services faced "stagnant business performance" and was first launched four years ago. GoLife services in Indonesia include GoMassage, GoClean, GoAuto, GoGlam, GoDaily, GoLaundry and GoFix.

The Jakarta Post article said that GoMassage and GoClean however will not be impacted and will continue operating via the app. GoLife's head Wesly Simatupang said in the news article that both GoMassage and GoClean account for about 90% of total orders in the GoLife ecosystem. He added that the company had to review and optimise the performance of its products and services to better meet consumers' needs and for company's future.

According to Simatupang, GoLaundry and GoDaily will be shut down by 31 December, while GoFix, GoGlam and Service Marketplace ops will be discontinued by mid-January. The ride-hailing company aims to open up opportunities for impacted partners to join its other services such as GoRide, GoSend, GoPay and others. Marketing Interactive has reached out to Gojek for comment.

Most recently, Gojek partnered with the Indonesia’s Ministry of Empowerment, Women and Protection of Children to raise awareness on women and children’s security on public transportation. According to the The Jakarta Post, both parties aim to also empower women to be “financially independent through business and technology”. Through this partnership, the ministry will conduct workshops and trainings for Gojek’s service team and drivers. Shinto Nugroho, chief of public policy and government relations at Gojek said in the article that the company will further support the government in ensuring that women and children feel safe when using Gojek’s services.

Meanwhile, former Gojek CEO and co-founder Nadiem Makarim had left the ride-hailing company to join the Indonesian government as the minister of education and culture. Gojek told Marketing Interactive in a statement then that Gojek group president Andre Soelistyo and Gojek co-founder Kevin Aluwi will share responsibility for leading the company through its next stage of growth as co-CEOs.