GO-JEK said its beta mobile app will launch in Singapore before Christmas, offering selected consumers the option to begin booking rides. Quoting president Andre Soelistyo during a fireside chat, TODAY reported that Soelistyo was "excited" about its expected launch in Singapore due to the high demand.
During the beta-testing period, GO-JEK will be encouraging commuters to provide feedback on the app and enhancing its operations to "better satisfy" consumers," TODAY said. Despite having to start from scratch in the rest of Southeast Asia, Soelistyo said its approach will remain the same, as it aims to create solutions to meet consumers' daily needs.
This comes after GO-JEK entered into a regional partnership with DBS Bank ahead of its launch in Singapore. The partnership will see both parties collaborating on payment services and will soon extend to other Southeast Asian countries.
In June last year, GO-JEK launched its Singapore office comprising 20 employees, with 16 of them being data scientists. The ride-hailing company said then that its Singapore office will focus on data science. Months later in May this year, Go-Jek said it is expanding into four Southeast Asian markets - Singapore, the Philippines, Thailand and Vietnam.
In August, GO-JEK's CMO Piotr Jakubowski stepped down from his role, after joining the company in 2016. He was responsible for leading the company’s consumer marketing initiatives. However, it also hired former ECD of BBDO, VJ Anand, as senior vice president of creative/executive creative director. He was previously with BBDO for close to two years and also worked at TBWA Malaysia for over five years. During his time there, he served as group executive creative director and creative director of Creative Juice\TBWA Malaysia.
Meanwhile, the company was in talks in September to raise approximately US$2 billion to fund its expansion plans. Backers included Tencent Holdings, Temasek Holdings and Warbur Pincus.