GO-JEK invests in Kumparan amidst content push

Indonesian ride-hailing company GO-JEK has invested in Kumparan, a digital media start up, as in a bid to further move into online content. The latter first launched in January 2017, looking to be both a news site and social media platform which also allows user content creation.

According to Nila Marita corporate affairs chief at GO-JEK, the move will also culminate in a series of strategic collaborations with Kumparan to support Indonesia’s technological developments. Details of which will be unveiled in coming weeks, the statement read.

Meanwhile, Andre Soelistyo, president of GO-JEK, has been appointed as independent commissioner in Kumparan effective September 2018.

In a statement to Reuters, GO-JEK said the investment was done through the company’s venture capital arm GO-Ventures, with the size of the investment being undisclosed. The also move comes as GO-JEK eyes the content space, with plans for an in-house studio in 2018 to produce original films in collaboration with local film production companies.

Subsequently, the company is looking to launch a subscription-based original content service, the report added. That being said, the company is still in the exploration phases and will continue to support local content creators.

This is not the first time GO-JEK has made a play for the content business. In April this year, the company struck a partnership with VICE Media in Indonesia to produce a slate of original content. The move came on the back of VICE Indonesia’s first local foray into feature film titled When We Dance, directed by renowned filmmaker, Joko Anwar, which was produced in partnership with GO-JEK.

Most recently, GO-JEK CMO Piotr Jakubowski stepped down from the role, having first joined the company in 2016 and being responsible for leading the company’s consumer marketing initiatives. Confirming the move to Marketing Interactive, a GO-JEK spokesperson confirmed that a replacement in the role of CMO has not been named.

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