Guardian News & Media (GNM) hasÂ extended its partnership with media and communications agency PHD to cover Guardian Australiaâ€™s digital properties. PHD will assist Guardian Australia in media buying, bolstering its brand, and developing new products specifically for Australia.
â€śThe Guardian has been in Australia for nearly 10 months now and despite our lack of spending on marketing locally, we have managed to experience unprecedented growth organically through excellent journalism, compelling global stories as well as consistent reader engagement and social integration,â€ť said Guardian Australia managing director, Ian McClelland.
As the partnership progresses, PHD is keen to provide additional services to Guardian Australia. PHD Australia managing director Toby Hack (pictured) said: â€śThe Australian media landscape is extremely dynamic and The Guardianâ€™s arrival here last year is a significant part of that ongoing story.â€ť
PHD arrived in Australia in 2009 and with The Guardianâ€™s recent entry nine months ago, the two companies have decided to continue their 24-year strong relationship.