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Global brands go ‘bananas’ on world-famous duct-taped banana artwork

People all over the world went bananas when they heard that a banana duct-taped to a wall was sold for US$120,000. Titled “Comedian”, the artwork was by an Italian artist Maurizio Cattelan, who is known for his satirical sculptures. Proclaimed as one of the world’s most high-profile art fairs, the artwork was on display at Art Basel in Miami.

While art lovers gawk at the duct-taped banana art, brands seem to be having a field day with their own rendition of the artwork – so much so, even the Singapore government body wanted in on this!  In a Facebook post, Clean & Green Singapore did a comparison of the value a banana duct-taped to a wall fetches and how the public can be fined for littering a banana peel. It added a witty caption saying, “There’s a fine line between fine art and a fine mess.” So maybe don’t lose SG$2,000 over a banana peel.

Here are a couple more we spotted globally:

BMW Singapore

Manulife Singapore

Burger King France

Pepsi

This is the second time a famous artwork has brands wanting a piece of the attention too. Claimed to be one of the most audacious stunts in art history, Banksy’s “Girl with Balloon” painting shredded itself after being auctioned off for a whopping US$1.4 million last year.  Brands that capitalised on the stunt include McDonald’s, Singapore Deposit Insurance and Gardens By The Bay.

Have you seen any other brands jumping on the trend? Feel free to let us know at farzanahf@marketing-interactive.com

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