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Singapore brands want a piece of Banksy’s painting stunt

Did Banksy’s painting, which shredded its bottom half after an auction, catch your attention? Well, several brands in Singapore want a piece of that too.

Claimed to be one of the most audacious stunts in art history, the “Girl with Balloon” painting shredded itself after being auctioned off for a whopping US$1.4 million. Banksy, the artist behind the artwork, posted a behind-the-scenes video of the stunt with a caption – “The urge to destroy is also a creative urge”. Brands that capitalised on the stunt include McDonald’s, Singapore Deposit Insurance and Gardens By The Bay.

McDonald’s pulls out a witty post surrounding its French Fries, while Singapore Deposit Insurance promotes its services by shredding an application form and adds a caption saying, “SDIC automatically protects your deposits and insurance policies. So shred the forms and rest easy!”. On the other hand, Gardens By The Bay posted a half shredded picture of flowers. It looked to promote its facilities that is home to dozens of different flora and fauna.

Take a look at the posts:

Spot other brands doing something similar? Feel free to let us know at farzanahf@marketing-interactive.com

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