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Giordano launches “theFuture” collection featuring 4 local films directors

Following last year’s success, Giordano has recently launched its new 2018 theFuture collection featuring four renowned film directors in Hong Kong.

Aiming to encourage people to keep their courage and create their future, the apparel company has invited top-notch films directors Andrew Lau, Juno Mak, Barbara Wong and Patrick Kong to express their views on their future and profession.

“When I was a kid, I wish I could win the Oscars while watching the ceremony. Winning the Best Director Award at the Hong Kong Film Awards is definitely every Hong Kong directors’ goal and I am no exception. But life goes on without any pause, and we have to be innovative and proactive to create our future,” said Andrew Lau.

Giordano offers a wide range of new products embossed with three-dimensional effect to showcase the idea of “the future is touchable”, including tees, sweaters, hoodies and one piece dresses for men, women and kids.

Wong said she liked the idea of “the future is your life journey. “I want to stay young and keep up with the times – such belief is essential to creating good movies,” she expressed.

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