Gillette aims to enter Singapore Book of Records

Gillette, the leader in global shave care, is aiming set a new record in the Singapore Book of Records for ‘Fastest e-commerce redemption and delivery of 200 products’ in the closest time of 1 hour and 45 minutes.Gillette planned to demonstrate its commitment to delivering results with precision and responsiveness by ensuring all 200 customers received their new Gillette Fusion ProGlide with FlexBall Technology razors across 200 homes within a record time. In this pre-launch phase of the new razor, all 200 units were snapped up in just 2 minutes and 11 seconds from the time it was launched on Qoo10 Singapore, a Singapore-based e-commerce platform. With the help of logistics company, Ninja Van, all 200 Gillette FlexBall™ razors were delivered to customers across the island.Heng Aik Shian, associate director of Procter & Gamble, Singapore Country Sales and ASEAN e-commerce said: “The new Gillette FlexBall razor is proof of this tradition of innovation, fusing state-of-the-art engineering with precision technology – once again creating an unrivaled shaving experience for men worldwide.”“We are proud to partner Gillette on the exclusive online event for the pre-launch of the Gillette Fusion ProGlide with FlexBall™ in Singapore,” Hyun Wook Cho, country manager of Qoo10 Singapore said. “The fact that 200 sets were redeemed by Qoo10 users in 2 minutes and 11 seconds is a personal record for us and a great testament to the popularity of Gillette shavers among Singaporeans.”