GHC Asia scores a trio of lifestyle accounts to represent in China

GHC Asia has added three luxury clients to its portfolio with global luxury interior design and architectural firm Pierre-Yves Rochon (PYR),  skincare and cosmetics brand Pixi Beauty, and Australian wine producer Wine Australia. GHC Asia will be acting as their media representatives within China's luxury market.

"PYR, Pixi Beauty, and Wine Australia, and standard-bearers in their respective industries. We see a lot of great opportunities for them to grow and prosper in China, and we are truly excited to be working with them," said general manager of GHC Asia, Francis Lau.

PYR is a leading interior design firm for luxury hospitality and residential environments. The Peninsula Shanghai is one of the firm's most prominent hotel projects. Other than hotels, the firm also handles restaurant projects, custom-designed commissions, and collaborations with international luxury manufacturers to create commercial product lines.

Pixi Beauty is a line of skincare and cosmetic products based in London. According to GHC Asia, Chinese consumers have now become more sophisticated, while they long for safe and pure products with natural ingredients. As Pixi has positioned itself as a brand offering safe yet botanically derived products, it's believed that it aims to tap into the mass Chinese market.

Last but not least, Wine Australia, part of the Australian government, aims to meet the demand from Chinese consumers as they are now looking for wines outside France.

"Wine and spirits, luxury residential and hospitality design, and beauty. These three market segments are central to GHC Asia's core strengths," said GHC Asia founder and chairman Paul Hicks.

"We are uniquely qualified to help organisations such as these succeed in the China market. We look forward to helping them build their businesses here," he concluded.