GetCRAFT appoints ex-Yahoo executive as managing director in Philippines

GetCRAFT, the Southeast Asia’s premier content marketplace, appoints the former media head and country manager for Yahoo Philippines, Kate Delos Reyes, as the managing director in their new office in Manila, Philippines. The latest expansion of the company is their latest step toward its goal of spearheading the creative & media boom in
Southeast Asia.

“We consider the appointment of Kate as the right step to leverage the opportunities we are seeing here in the country, with over ten years media, agency & client side Kate is the perfect candidate to lead our Philippine efforts and help guide the market as to the best practices when it comes to doing content marketing & bespoke native advertising ,” said Patrick Searle, the CEO and co-cofounder of GetCRAFT.

In the last year, GetCRAFT has worked on more than 1,700 projects for over 130 brands with top clients including Unilever, Samsung, Tourism Australia, Matahari Mall, and has established strategic partnerships with the likes of GroupM, IPG, Havas, Starcom & DAN.

“It’s an exciting time to be at the intersection of digital and content. GetCRAFT is looking forward to helping push the content marketing industry in the Philippines to exponential growth,” said Delos Reyes.

GetCRAFT has given back over USD 2 million to the content creator & media community since its establishment by Searle and his co-founder, Anthony Reza, both being ex-Ogilvy executives back in 2014 in Jakarta. The company GetCRAFT connects brands and agencies with publishers, influencers, writers, photographers, and videographers to create bespoke native ads and original content for brands via its website, .

“Philippines is a lucrative market for content marketing and native advertising due to its media landscape, creative talent, and digital adoption,” said Patrick Searle, the CEO and co-founder of GetCRAFT.

GetCRAFT aims to engage content creators, brand managers, and expert marketers in the Philippines through a series of meetup events aimed at elevating discussions on content marketing. Their first event was held on November 15, at The Brewery at the Palace, Bonifacio Global City, Taguig.