Geometry Hong Kong appoints Lisa Glasgow as ECD

Geometry Hong Kong has named Lisa Glasgow as its executive creative director. Glasgow previously served as regional creative director at Mullen Lowe Singapore. In that position, she led her team to win the global account for Omo’s Dirt is Good laundry account, and secured major international creative awards.  She has been credited with finding creative solutions to challenges.“Finding the right ECD for any Agency is always a quest. A quest for chemistry, a quest for energy, a quest for brand building and a quest for creative excellence. Lisa is one of the too few female ECDs in the region that has all the qualities to grow her teams and elevate our client work,” said Anne Vanlaeys, managing director of Geometry Hong Kong.With over 25 years of experience, Lisa has worked on mass broadcast media, digital, and packaging design in Asia and London.Glasgow commented on her appointment, “It’s true that activation has always been part of my approach. Geometry is not only media neutral, it’s about continually finding new ways to meet the customer on their brand journey. All touch points and if there isn’t one, we invent it.”