Ex Geometry Global CEO Nicky Lim resurfaces at Dentsu Aegis Network

Dentsu Aegis Network has appointed Nicky Lim (pictured) as chief operating officer in Malaysia.

Nicky Lim, whose 20 year career in advertising made him an alumnus of McCann and Grey among others, was most recently the Southeast Asia director for Geometry Global. He left the role last month. Lim will take on the role from 23 March 2015 and will be reporting to CEO Margaret Lim.

According to a press statement from the company, Nicky Lim’s addition to the management team in Malaysia comes as part of the country CEO succession planning, with Margaret Lim moving into a senior advisory role for the network in Malaysia after a considerable transition period.

Margaret Lim joined Aegis Media in 1998 and she has since played a pivotal role in its growth of the group from one company, Carat, to include Vizeum, Posterscope, Isobar, and iProspect. In July 2014 she was asked to lead the newly formed Dentsu Aegis Network Malaysia.

“Now that the integration of Dentsu and Aegis into Dentsu Aegis Network has been successfully completed, it's time to further unlock the potential of this combination and drive growth, especially in a key market like Malaysia which has enjoyed steady leadership under industry veteran Margaret Lim. With the addition of Nicky Lim to the leadership team we will add the right mix of complementary experience and energy to accelerate further. I expect quite a bit of magic of the combination of Lim and Lim,” said Dick van Motman, chairman and CEO for Dentsu Aegis Network Southeast Asia.