Geometry Global has appointed Diana Cawley as chief executive officer for the Asia Pacific region. She will be based in Shanghai and report to global CEO Steve Harding starting 4 July, 2016.
Cawley joins Geometry Global from BBDO Shanghai, China where she was managing director and led an integrated multi-agency team for a key client. Prior to that she was the global head of retail at Cheil Worldwide, based in Seoul, South Korea.
From 2009 to 2012, Cawley was managing director of Arc in London, a position she achieved after working her way up through the ranks at IMP London and Triangle Group.
“It’s an exciting time to be in the marketing industry and I am thrilled to join a company that is at the forefront of transformation” she said. “Clients are looking for agencies that know how to drive conversion and Geometry’s focus on spurring behavior change positions it for success. I look forward to helping to drive that success in the Asia Pacific region.”
“I have admired her ability to lead and inspire diverse teams for some years, especially across the dynamic Asian markets,” said Steve Harding. “She has a proven record in growing businesses and revenue and has a deep understanding of the brand activation and shopper marketing disciplines. I couldn’t be more pleased to welcome her to the Geometry family.”
Meanwhile, John Goodman will conclude his current roles as regional president of Geometry Global, director of Ogilvy & Mather in Asia Pacific and as global head of Ogilvy Noor, the Ogilvy group’s Muslim branding practice.