Geometry Global India has appointed Aaradhee Mehta (pictured) as vice president shopper marketing in the newly merged Geometry Global Encompass Network. She will report into group COO Rahul Saigal.
With over nine years of shopper marketing experience, Mehta has worked with clients such as Colgate, Mondelez, Reckitt Benckiser, Unilever, ITC Foods and Personal Care, HP, Diageo, Diesel, Steve Madden and Brooks Brothers. She has been instrumental in setting up two shopper marketing practices in India (OmniSpace Retail and Saatchi & Saatchi X) and establishing “customer experience” as a key discipline at Reliance Brands. Before specialising in shopper marketing, Mehta began her career in advertising where she has worked at Lowe, JWT and Bates.
Mehta’s appointment comes just weeks after the Geometry Global and Encompass Network launch was announced. Now the largest entity of its kind in India, with 15 offices reaching 100,000 villages, the network specialises in shopper marketing, rural marketing, large-scale events and exhibitions, urban consumer marketing, digital activation and field marketing.
Mehta said: “I’m excited to lead the shopper marketing practice for the country’s largest experiential marketing agency. I am looking forward to working with clients such as Mondelez and Hindustan Unilever and growing our shopper practice in India.”