Marketing

Toggle

Article

Genting nabs 20th Century Fox theme park

Resorts World Genting (RWG) has secured the licensing partnership with Twentieth Century Fox Consumer Products to develop the first international Twentieth Century Fox theme park, which is due to open in 2016.

RWG will invest more than RM400 million to develop the park, which focuses on delivering a world-class customer experience and aims at least 20% increase of revenue.

Tan Sri Lim Kok Thay, chairman and chief executive of Genting Malaysia, said the partnership is a way to realise RWG’s vision of a world-class integrated resort.

“Twentieth Century Fox is one of the world’s largest producers and distributors of entertainment content in the world. The Fox brand is popular because the studio has earned a reputation for quality, creativity and longevity,” Lim said.

The new theme park is targeted at local and regional visitors from Singapore, Indonesia, Thailand, China, India, Vietnam, Hong Kong and Taiwan.

Among the highlights from the park include more than 25 rides and attractions based on Twentieth Century Fox blockbuster titles such as Ice AgeRio, Life of PiPredator and Night at the Museum.

The Genting Outdoor Theme Park will be closed starting from 1 September 2013. The announcement was shared to the public on its official website and Facebook page and soon will be advertised on print ads and billboards.

Read More News

Trending

Leave a Reply

You must be logged in to post a comment.