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General Electric appoints PR agency

Technology, services and finance company General Electric (GE) has appointed Text 100 as its media agency.

The decision was made after a highly competitive open pitch with several other agencies.

GE however, declined to disclose the incumbent agency and the agencies that took part in the pitch.

Text 100 will be tasked to provide strategic PR counsel and implement innovative stakeholder engagement programmes for GE in Malaysia.

GE works closely with local infrastructure providers, supplying equipment and services to TNB, Petronas, KTM and local water authorities.

A spokesperson for Text100 told Marketing that the contract will run for one year.

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