Gen Z perspectives: WOG media pitch, platform scrutiny and Nike's '7-Eleven shoe'

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z. From the biggest industry moves to viral moments and marketing controversies worth dissecting, we’re bringing the heat with authenticity, awareness and probably a few unfiltered takes.

This week, we unpacked Singapore's whole of government media tender, India's action against Meta, and why Nike is facing a lawsuit from 7-Eleven.

You don't want to miss this.

Don't miss: Gen Z perspectives: Agency exit, kind deeds and award season

1. Singapore whole of government media buying panel up for grabs

The Singapore government is seeking to appoint a panel of media buying agencies to deliver collective media planning and buying services across the Whole of Government (WOG), in a move aimed at improving efficiency, coordination and campaign performance.

According to tender documents seen by MARKETING-INTERACTIVE, the master contract seeks to deliver greater cost savings through economies of scale, strengthen marcomms coordination and capability building across government agencies, and centralise campaign data through a shared dashboard to improve campaign processes and performance.

Read more here. 

2. India govt orders Meta to take down child sexual abuse ads, demands explanation

The Indian government has reportedly directed Meta to immediately remove advertisements and content on Instagram that promote or facilitate child sexual abuse material (CSAM), and has demanded for an explanation within seven days on how such advertisements were allowed to appear on the platform.

When contacted by MARKETING-INTERACTIVE, a Meta spokesperson said the company has "a zero-tolerance policy for soliciting or sharing CSAM, including in ads."

Read more here. 

3. 7-Eleven takes Nike to court over alleged trademark infringement

Convenience store giant 7-Eleven has filed a lawsuit against Nike, accusing the sportswear giant of deliberately copying its signature orange, green and red branding for an upcoming Air Max 95 sneaker set to launch on 11 July.

Filed in the US District Court for the Northern District of Texas on 1 July, the complaint alleges Nike infringed 7-Eleven's long-standing "Tri-colour mark", a distinctive pattern of orange, green and red stripes that the retailer says consumers immediately associate with its brand. The lawsuit seeks to block the sneaker's release and recover damages from Nike.

Read more here. 

Related articles: 
New marketing consultancy CoInside opens shop in Singapore   
Why Hotlink believes the future of marketing is hybrid, not just physical   
Indonesia is forcing global brands to rethink how market entry is communicated