marketing interactive

A new social network for children and adults launches

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Social network GeckoLife, the brainchild of co-CEOs Rajeev Gupta and Ashish Trivedi, has launched claiming to be Asia's first social network that has been designed for both children and adults. GeckoLife, which is currently free, offers parents of pre-teens an ability to oversee their connections, engagements and online content that their children have access to allowing for secure social media experience for families.GeckoLife is aiming to grow its social presence in Singapore and expand into other markets across the Asia Pacific region whilst continuing to evolve its product offering. The product received angel investor funding of more than $1 million in 2013, and welcomes conversations with interested investors and any parties keen on collaboration. The company is headquartered in Singapore with offices in Australia, India and the United States.“We are aware of the impact of digital footprints and the knowledge gap that children today face,” Rajeev Gupta, co-CEO of GeckoLife said. “We aim to fill a niche in the social market, offering a private, family-friendly option that introduces children to the benefits of online communities and opens doors to conversations around online responsibility and smart social networking.”The social network claims to have already received a strong organic pick-up of close to 5000 users. Families, groups and organisations such as United World College of Southeast Asia’s Student Technology Group, Junior Achievement Singapore and Singapore Repertory Theatre are among its membership base that spans across Asia, the Middle East, Australia and the United States.In addition, with 'safe spaces',  GeckoLife's interface also removes the clutter of an unfiltered news feed and allows members to tailor discussions around their topics of interests. Within these spaces, members can share conversations, images and files, with the ease of automatic archiving and the simplicity of organizing all their discussions in one common place. 

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