Isobar announced the appointment of Gary Chi as CEO of Isobar Taiwan, effective March 2018. In the newly-created new role, Chi will be responsible for accelerating Isobar Taiwan’s growth as it increasingly delivers digital transformation and solves business problems for clients, informed by its consultancy practice. He will be based in Taipei and will report to Jennifer Tang, CEO of Dentsu Aegis Network Taiwan.
Jean Lin, Isobar Global CEO, said: “Gary is an established and seasoned business leader in Taiwan, known for his business thinking and strong leadership, and widely respected by clients and the industry. I am excited to welcome Gary into the global Isobar family, to lead Isobar Taiwan in its next phase of growth to be not just the best-in-class digital agency, but a partner for clients in Taiwan delivering digital transformation, powered by creativity.”
“Gary has a strong sensibility and leadership skills for developing and growing a business. During the period he led his team through integration and digital transformation, they continuously broke sales records and won industry's highest honours, which is a precious achievement. His leadership charisma and influence in the industry has been highly respected as well. I am very excited and eager to welcome Gary to join the Isobar team and have the utmost confidence in the future growth of Isobar Taiwan,” said Tang.
Chi has had a long and storied history in The Interpublic Group (IPG) since 1998. His last role prior to joining Isobar was as CEO of McCann Worldgroup Taiwan.
Throughout his 20-year career, Chi has worked with clients including adidas, Audi, Coca-Cola, FamilyMart, MasterCard, Microsoft, Nestle, Novartis, Panasonic, Pizza Hut, Taiwan High Speed Rail, Taiwan Mobile and Unilever.