Garuda Indonesia and Tourism Australia have extended its partnership to promote the airline’s flights to destinations in Australia. The partnership was first struck in 2014. According to The Jakarta Globe, the partnership will focus on destinations such as Sydney, Melbourne and Perth.
Marketing has reached out to Garuda Indonesia and Tourism Australia for comment.
According to Nina Sulistyowati, director for marketing and information technology at Garuda Indonesia, the partnership aims to boost passenger numbers, particularly through penetrating new market segments with potential. Sulistyowati added that Australia is also one of the fastest growing potential markets for the airline in a statement.
The partnership will also look to improve Garuda Indonesia’s value proposition with its customers through initiatives such as direct flights between London and Melbourne. This will allow the airline to offer flight connections from Australia and other routes.
Brent Anderson, general manager for Southeast Asia at Tourism Australia, said during the signing of the partnership that the number of tourists travelling from Indonesia and Australia has increased by 17% as of September 2017, quoting data from the Australian Bureau of Statistics. He added that that number was supported through Tourism Australia’s partnership with Garuda Indonesia.