Gardens by the Bay has appointed strategic communications agency Ninemer Public Relations (Ninemer PR) as its PR agency, following a pitch.
The agency has been awarded a 24-month communications retainer by Gardens by the Bay.
Work commences in mid-December where the agency will undertake publicity efforts for the Gardens at both a global branding level as well as local activation.
This win follows a slew of other projects the agency had secured through competitive pitches earlier this year including communications support for Maritime and Port Authority of Singapore (MPA) as well as media advertising and promotion for Housing and Development Board (HDB) commercial properties.
The agency’s existing portfolio of work includes various projects for Orchard Road Business Association to brand the precinct. This includes Chinese New Year and Mid-Autumn Festivals to promote Chinatown.
Pamela Tor Das, director of Ninemer PR said, “At the start of the year, we had set out to diversify our portfolio of clients, leveraging strengths we have built despite being a relatively young agency. The Gardens by the Bay win is testament of our credentials and team experience in destination marketing, and we look forward to working closely with the client team on creative ideation and in building greater mindshare.”